Saturday May 11

10:10 am – Session 1

TRACK 1 – Jess Garcia

Percolator Monticello Campus, 253 Monticello Avenue, 2nd Floor

Attend: Platinum Pass holders

PANEL – “The Ins and Outs of Managers and Management”, Alex McGinnis, Nicholas Mishko, Jeremy Weiss

Gain a deeper understanding of managers, what they can and should do for you, whether you’re ready for professional management, and how to find the right one if you are.

Percolator Granby Campus, 259 Granby Street, 3rd Floor

Attend: Platinum Pass holders

TRACK 3 – “Composing for TV and Film”, Rich Stine

Everyone knows that a high profile TV or film placement can be a huge financial coup and even make a career. What many don’t know is that it’s not only who you know or just luck and the placement of an album track is not the only or even the best way to get your music on screen. Rich Stine helps artists understand how compose for this lucrative market.

Percolator Monticello Campus, 253 Monticello Avenue, 3rd Floor

Attend: Platinum Pass holders

11:20 am – Session 2

TRACK 1 – “Mastering Your Merch Strategy”, Vanessa Ferrer

Part 2, Merch Strategy. Merch is serious business if you want to sustain a career as an artist in today’s music world – it’s a surefire way to put funds in your pocket real-time, while empowering your fans to spread your message to the world. To fully maximize your true merch potential, you’ll need to have some insight on the different pieces that impact the big merch picture. Join this workshop to get actionable tips on merch basics and learn strategies you can immediately execute to help you have a more effective and profitable merch business.

Merch Strategy
• Creating and pricing a merch product mix to maximize profit
• How and when to expand beyond the basics
• How to track merch sales and inventory and why this is important
• Resources to properly plan for a show run or tour
• How to use your merch to engage fans and expand your fan base
• Using FOMO (fear of missing out) and “second hand reach” to increase your merch sales

We encourage participants to bring their questions, stories and merch samples to the sessions.

Percolator Monticello Campus, 253 Monticello Avenue, 3rd Floor

Attend: Platinum Pass holders

TRACK 2 – “The Music Modernization Act: What you don’t know, what you need to know”, Michael C. Smith

Passed in 2018 The Music Modernization Act consisting of the Classics Act, Fair Play Act, and the Allocation for Music Producers (AMP) Act will significantly impact creators across the music industry. In this breakthrough win for the industry, changes to the way musicians, engineers and producers are compensated will fundamentally change. Find out how this landmark act impacts you and what you need to know about the coming changes.

Percolator Monticello Campus, 253 Monticello Avenue, 2nd Floor

Attend: Platinum Pass holders

TRACK 3 – “Why People Aren’t Supporting You”, Mike Sarge

It’s common to face resistance when try to pursue your dreams. The resistance feels heavier when you feel like your family & friends don’t support you. Mike Sarge goes in-depth and gives you the top reasons the ones close to you are not supporting your dreams

Percolator Ford Campus, 435 Monticello Avenue

Attend: Platinum Pass holders

PANEL – “Social Media: Get Your Game On”, Cait McMahon

The panel will discuss content creation and best practices for building a social media presence that will help your music career.

Percolator Granby Campus, 259 Granby Street, 3rd Floor

Attend: Platinum Pass holders

12:05 pm – Lunch

2 pm – Session 3

TRACK 1 – “Money, Money, Money”, Matt Starr

Based on his article “Musicians & Money”, Matt Starr will discuss learning how to set your rate, the art of negotiation and how to think like a Rockstar.  Let go of the integrity vs money myth and create the career and life that you deserve.

Percolator Monticello Campus, 253 Monticello Avenue, 2nd Floor

Attend: Platinum Pass holders

TRACK 2 – “Music Licensing – There’s Levels to This”, Curtis Clark

Music Licensing is simply giving permission for the commercial or non-commercial use of your music. What many people overlook is the particular levels to music licensing. This includes giving permission for personal usage, educational usage, movie usage, tv usage. Commercial usage and more. In this seminar, the types of licenses, the types of music, and the research needed to be successful will be discussed and debated.

Percolator Monticello Campus, 253 Monticello Avenue, 3rd Floor

Attend: Platinum Pass holders

3:10 pm – Session 3

TRACK 1 – “How to Build a Sustainable Music Career and Collect All Revenue Streams”, Emily White

Longtime artist manager Emily white brings her new book to life in a compact keynote touching on all tenets for musicians to build a sustainable and long-term career. Additionally, White will cover all revenue streams artists must be collecting on to ensure they are not missing a single area of monetization.

Percolator Monticello Campus, 253 Monticello Avenue, 2nd Floor

Attend: Platinum Pass holders

TRACK 2 – “The Changing State of Music PR”, Cait McMahon

The goals of entertainment public relations are similar to other types of PR, yet entertainment public relations requires a strong understanding of constantly changing practices. Gone are the days of hoping written interviews garner thousands of new fans, leaving publicists and artists to find new ways to reach listeners. To run a successful artist campaign, publicists must become creatives of their own by finding interesting, out-of-the-box methods to build buzz around their clients. From Spotify research to brand development, artists and publicists must partner together to create and promote a compelling story while twisting traditional methods into modern-day publicity approaches.

Percolator Monticello Campus, 253 Monticello Avenue, 3rd Floor

Attend: Platinum Pass holders

4 pm – Bearded Bird Festival Day 2

Bearded Bird Brewing 727Granby Street

Performing artists: Sparky Quano, Equally Opposite, Dentist, Schreiner, Titans in Time, and Carousel Kings

Attend: Gold & Platinum Pass holders, individual tickets

6 pm – Hashtiv Music, Worldwide Launch Party

Granby Theatre 421 Granby Street

Hashtiv is a new social media platform that is changing the game. Join then to celebrate the world wide launch of their unique music platform, Hashtiv Music. Come out for a demo and launch party at Granby Theatre before the music starts.

Attend: Invitation, Quartz, Gold, and Platinum Pass holders

7 pm – 10 pm, Live Music at Coelacanth Brewing

760 A W. 22nd Street

Performing artists: Wojo, Louie Bello, Jared Stout

Attend: Open to the public

8 pm – 12 am, Live Music at The Granby Theatre

Granby Theatre 421 Granby Street

Performing artists: Emmanuelle Sasson, The Foxfires, Dreadnot, The Great Enough, Every King & Commoner

Attend: Gold & Platinum Pass holders, individual tickets

8 pm – 1 am, Live Music at The Brick Anchor

The Brick Anchor 241 Granby Street

Live music in the main bar.

Performers: Joshua Van Ness, Tyler Meacham, The Wag

Open mic upstairs

9:30 pm – 1 am, Live Music at The Barrel Room

The Barrel Room 437 Granby Street

Performers: calebfolks., Dirty Metal Lefty, Tornado Bait