Saturday May 11

10:10 am – Session 1

TRACK 1 – Jess Garcia

Percolator Monticello Campus, 253 Monticello Avenue, 2nd Floor

Attend: Platinum Pass holders

TRACK 2 – Veronique Medrano

Percolator Ford Campus, 435 Monticello Avenue

Attend: Platinum Pass holders

PANEL – “The Ins and Outs of Managers and Management”, Alex McGinnis, more TBA

Gain a deeper understanding of managers, what they can and should do for you, whether you’re ready for professional management, and how to find the right one if you are.

Percolator Granby Campus, 259 Granby Street, 3rd Floor

Attend: Platinum Pass holders

11:20 am – Session 2

TRACK 1 – “Mastering Your Merch Strategy”, Vanessa Ferrer

Part 2, Merch Strategy. Merch is serious business if you want to sustain a career as an artist in today’s music world – it’s a surefire way to put funds in your pocket real-time, while empowering your fans to spread your message to the world. To fully maximize your true merch potential, you’ll need to have some insight on the different pieces that impact the big merch picture. Join this workshop to get actionable tips on merch basics and learn strategies you can immediately execute to help you have a more effective and profitable merch business.

Merch Strategy
• Creating and pricing a merch product mix to maximize profit
• How and when to expand beyond the basics
• How to track merch sales and inventory and why this is important
• Resources to properly plan for a show run or tour
• How to use your merch to engage fans and expand your fan base
• Using FOMO (fear of missing out) and “second hand reach” to increase your merch sales

We encourage participants to bring their questions, stories and merch samples to the sessions.

Percolator Monticello Campus, 253 Monticello Avenue, 3rd Floor

Attend: Platinum Pass holders

TRACK 2 – “The Music Modernization Act: What you don’t know, what you need to know”, Michael C. Smith

Passed in 2018 The Music Modernization Act consisting of the Classics Act, Fair Play Act, and the Allocation for Music Producers (AMP) Act will significantly impact creators across the music industry. In this breakthrough win for the industry, changes to the way musicians, engineers and producers are compensated will fundamentally change. Find out how this landmark act impacts you and what you need to know about the coming changes.

Percolator Monticello Campus, 253 Monticello Avenue, 2nd Floor

Attend: Platinum Pass holders

PANEL – “Social Media: Get Your Game On”

The panel will discuss content creation and best practices for building a social media presence that will help your music career.

Percolator Granby Campus, 259 Granby Street, 3rd Floor

Attend: Platinum Pass holders

12:05 pm – Lunch

MEET & GREET w/ Negro Terror

Come hang out with the band! Negro Terror will be having lunch and talking to fans about their music, the film, and whatever else comes up. It’s a chill environment for food and conversation in one of Granby Streets hidden gems – Upstairs at the Brick!

Seating is limited. To reserve your spot email info@EastCoastMusicConference.com. Put Negro Terror Lunch as your subject and include your personal info and order # for your ECMC pass. No additional charge to attend. No food or drink provided, full menu available.

The Brick Anchor (Upstairs) 241 Granby Street

Attend: Gold & Platinum Pass holders

2 pm – Session 3

TRACK 1 – “Money, Money, Money”, Matt Starr

Based on his article “Musicians & Money”, Matt Starr will discuss learning how to set your rate, the art of negotiation and how to think like a Rockstar. Let go of the integrity vs money myth and create the career and life that you deserve.

Percolator Monticello Campus, 253 Monticello Avenue, 2nd Floor

Attend: Platinum Pass holders

TRACK 2 – “Composing for TV and Film”, Rich Stine

Everyone knows that a high profile TV or film placement can be a huge financial coup and even make a career. What many don’t know is that it’s not only who you know or just luck and the placement of an album track is not the only or even the best way to get your music on screen. Rich Stine helps artists understand how compise for this lucrative market.

Percolator Granby Campus, 259 Granby Street, 3rd Floor

Attend: Platinum Pass holders

3:10 pm – Session 4

FEATURED SPEAKER – Kevin Lyman, Founder of Warped Tour

Kevin Lyman has reimagined the live show and festival experience, shaped popular culture, and rocked corporate branding. Kevin founded the Vans Warped Tour in 1995 and curated and ran the groundbreaking festival throughout its 24-year run. In addition, Kevin has produced or promoted such live music experiences as Taste of Chaos, It’s Not Dead Festival, the Alternative Press Music Awards, Pilgrimage, Mayhem Festival, and Country Throwdown, among others. hear Kevin discuss his amazing career, the current state of the music industry, and what may be to come.

The TCC Roper Performing Arts Center 340 Granby Street

Attend: Platinum Pass holders

4:30 pm – Saturday Keynote

Ice T & Seymour Stein

Seymour Stein may be America’s greatest living record man. The Sire Records fonder discovered and developed a host of artists including The Ramones, Talking Heads, Madonna, and of course Ice T. Ice T is a rap, rock, and television icon whose is known by millions across all genres of music and around the world. In this unique event Ice T will discuss with Stein his remarkable life in music, their shared experiences , and what’s to come.

The TCC Roper Performing Arts Center 340 Granby Street

Attend: Separate ticket

5 pm – Bearded Bird Festival Day 2

Bearded Bird Brewing 727Granby Street

Performing artists: Sparky Quano, Equally Opposite, Dentist, Negro Terror, and Carousel Kings

Attend: Gold & Platinum Pass holders, individual tickets

6 pm – Hashtiv Music, Worldwide Launch Party

Granby Theatre 421 Granby Street

Hashtiv is a new social media platform that is changing the game. Join then to celebrate the world wide launch of their unique music platform, Hashtiv Music. Come out for a demo and launch party at Granby Theatre before the music starts.

Attend: Invitation, Quartz, Gold, and Platinum Pass holders