Even the U.S. and U.K.’s most popular artists have no idea what the social media and music streaming landscape looks like in China or its importance in the journey of taking an artist’s career to the next level. Google, YouTube, Facebook, Twitter, Instagram, Spotify, and iTunes are some of the top platforms in the U.S. used as the foundation for all brands but they are ALL banned in China. So what’s next? That’s where the East Goes Global team comes in. East Goes Global develops brands in an untapped market in the east. They establish, deliver, and execute pre-determined game plans and launch brands in China, with their client list currently including YUNG BLUD, Bobby Berk, Will Smith, Clairo, Dada Life, DJ Snake and more. Developed by Jessie J’s former tour manager Andrew Spalter at just age 26, Spalter and East Goes Global are showing artists and managers how to think and brand globally.