SiO2

SiO2 (aka Quartz) is silicon with a little oxygen–a breath of fresh air. For ECMC 2019 SiO2 will run as a separate track celebrating new ideas and voices in tech, startups, culture, and humanity. All SiO2 programming can be accessed with any ECMC 2019 pass – Quartz, Gold, or Platinum.

SiO2 Weekend Schedule

Thursday, May 9

  • 4 p.m. – Networking in the Front, Party Out Back – Percolator Ford Campus – 435 Monticello Avenue

Friday, May 10

  • 2:00 p.m. – What Neuroscientists Know About Making a Hit Song – Scott Miles PhD and Brian Owen – Percolator Ford Campus – 435 Monticello Avenue
  • 3:10 p.m. – Banging Media for Your Brand on a Broke As Budget – Vanessa Lane & Mark Lane, PhD – Granby Theatre – 421 Granby Street
  • 4:15 p.m. – Zack Miller, Author of Anomaly – Granby Theatre – 421 Granby Street

Saturday, May 11

  • 2:00 p.m. – Creative AI – Tim Woodard – Granby Theater – 421 Granby Street
  • 2:00 p.m. – Meditate Don’t Medicate – Jon Macaskill & Samantha Parker – Percolator, Granby Campus – 259 Granby Street, 3rd Floor
  • 3:10 p.m. – Becoming a YouTuber – Granby Theater – 421 Granby Street
  • 6:00 p.m. – Hashtiv Music, Worldwide Launch Party – Granby Theatre – 421 Granby Street

Additional speakers and events TBA.


Thursday, May 11

4 pm-Networking in the Front, Party Out Back

After opening registration the ECMC moves over to Percolator-Ford for a little fun and the first live music of the conference! Inside Percolator-Ford enjoy a high energy networking mixer event presented by BizConnect. The bar and the Southern Eats kitchen will be open!

Outside the live music kicks off with the ECMC Launch Party. Hang out on the patio or get up close to the bands!

Performing artists: Unk Al & the Amazingly Mediocre, Two Hand Touch, Delirious George, and Danny & Jimmy

Attend: Free & open to the public


Friday, May 10

2:00 pm – “What Neuroscientists Know About Making a Hit Song”, Scott Miles, PhD & Brian Owen

What is it about the structure of music that makes it successful? Different people enjoy all types of different music, but scientific
studies show that the mechanisms at play within the brain during the enjoyment of music are remarkably similar across all listeners.
Could studying these mechanisms, and the patterns in music that trigger them, help us understand why some songs become hits
while others flop? The founders of Secret Chord Laboratories asked this question, through rigorous scientific studies in the field of
neuroscience. SCL’s Scott Miles and Brian Owens will be sharing the exciting findings of these studies.

Percolator Ford Campus, 435 Monticello Avenue

Attend: Quartz, Gold, and Platinum Pass holders

3:10 pm – “Banging Media for Your Brand on a Broke As Budget”, Vanessa Lane & Mark Lane, PhD

Do you want to look like a ROCKSTAR, but don’t have the big label budgets? Join us as we use our years of experience creating killer video content to give you the edge to promote your brand across all social media platforms without breaking your bank

Dr. Mark Lane
Vanessa Lane

Granby Theater, 421 Granby Street

Attend: Quartz, Gold, and Platinum Pass holders

4:15 – “Everybody Wants to Rule the World, but how do you not become ‘Thank you, next’?”, Zack Miller author of Anomaly

What do Ice T, Mark Wahlberg, Queen Latifah and Will Smith have in common? They’re anomalies, duh! They leveraged their past musical careers to get their next big move, in a different media form. If you want to have mass appeal, you must learn how to excite people about what you’re doing and get them raving about it.

Zack Miller

5,000. Yes, we consume 5,000 advertisements a day. You aren’t competing against your top competitor, rather, you are fighting against 4,999 others. If you want to stand out, you have to first get someone to look up from their screen, second screen, third screen or even fourth screen experience. If you want to be seen you have to dazzle.

Granby Theater, 421 Granby Street

Attend: Quartz, Gold, and Platinum Pass holders


Saturday, May 11

2:00 pm – “Creative AI” Tim Woodard

Tim Woodard

Learn about the state of the art in artificial intelligence as we demystify deep learning and neural networks.  No math or computer science degree required!  Beyond the basics, we’ll discuss some of the interesting and exciting ways that AI is being used in the context of art and music, and where it’s likely heading in the future.

Granby Theater, 421 Granby Street

Attend: Quartz, Gold, and Platinum Pass holders

2:00 pm – “Meditate Don’t Medicate” Jon Macaskill

Learn about the benefits of yoga mindfulness.  Mindfulness is focusing on the present moment rather than dwelling on the past or worrying about the future. Time block will consist of a brief introduction to mindfulness and meditation, a VERY basic and relaxed introduction to Yoga, and finally a mindfulness-based stress reduction exercise.

Percolator, Granby Campus – 259 Granby Street, 3rd Floor

Attend: Quartz, Gold, and Platinum Pass holders

3:10 pm – “Becoming A YouTuber”, Robert & Candace Glover

Robert & Candace Glover

Robert “Brix” Glover lost over 150lbs, radically transforming both his body and his life. He built an audience by documenting the entire process on social media. He’s now a full-time Youtuber, content creator with nearly half a million subscribers, and 600,000 followers across all social media platforms, as well as a certified personal trainer. Candace “Cami” Glover went from being an exercise specialist for NASA to helping her husband build Brix Fitness. Together they will show you how they built their business on YouTube.

Granby Theater, 421 Granby Street

Attend: Quartz, Gold, and Platinum Pass holders

6:00 pm – Hashtiv Music, Worldwide Launch Party

Granby Theater, 421 Granby Street

Hashtiv is a new social media platform that is changing the game. Join then to celebrate the world wide launch of their unique music platform, Hashtiv Music. Come out for a demo and launch party at Granby Theatre before the music starts.

Attend: Invitation, Quartz, Gold, and Platinum Pass holders